Mike Richards, head of marketing at Pottermore Publishing, shared his excitement for the new character-led cover designs that will now appear on e-book and audiobook library shelves and best-seller lists across the world. The green-tinged cover of Harry Potter and the Half-Blood Prince shows Harry and Dumbledore in the cave with Voldermort’s potion, and the cover of Harry Potter and the Deathly Hallows depicts Harry and Voldermort in the Great Hall during their final battle. The cover of Harry Potter and the Prisoner of Azkaban depicts Harry’s first encounter with the Knight Bus in Little Whinging and features bus conductor Stan Shunpike.
The first book in the series shows Harry during his first Quidditch match. The four other digital book covers in the series have new interpretations of familiar scenes. The last of the new scenes is on the cover of Harry Potter and the Chamber of Secrets and features the Flying Ford Anglia, which has graced book covers before, but this time, it’s pictured crashing into the Whomping Willow. Harry Potter and the Order of the Phoenix depicts Dumbledore’s Army in the Hall of Prophecy, with Hermione bravely facing off against Death Eaters. Harry Potter and the Goblet of Fire shows Harry in the depths of the Great Lake, surrounded by merpeople, during the second task of the Triwizard Tournament. They invite readers to experience moments of fantasy, emotion, bravery and friendship – ultimately asking the question: ‘What happens next?’ Our new covers celebrate the moment before the action.
We achieved this by layering in hidden details from the stories, bringing the rich, magical moments of the Wizarding World world to life. The aesthetic had to inspire a new audience whilst keeping its existing fanbase captivated. We set out to create exciting artwork that had our digital readers and listeners at heart. To achieve this, Studio La Plage has focused on incorporating hidden details into the cover imagery and showcasing moments in each book that take place before the action. The head of interactive arts at Studio La Plage, Jack Bedford, revealed that it was “a challenge and an honour” to redesign the Potter covers for a new digital age as well as old and new readers alike.
The new digital cover art was designed by Studio La Plage and “made with today’s generation in mind.” Three of the books in the series will have cover designs featuring scenes that have never appeared on the front of the books before. Pottermore Publishing has brought scenes from each Potter book to life in new covers for the series’ e-books and audiobooks that have been revealed today.
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